During the forty years we have been doing expeditions and adventure travel, we have done what we can to ensure that our trips contribute to positive development in the places we visit. We have always done what we can to use smaller, locally run hotels and local partners. This is how we have helped create important income and jobs for the local population.
Adventure Travel (one of the forerunners of Norrøna Hvitserk) was conceived on the African High Plain, after Ulf Prytz and Odd Eliassen had completed projects in Kilimanjaro National Park. The result of this work has created many jobs linked to mountain tourism on the 5895 meter high mountain.
In 2011, we started collecting money for various aid projects in Kenya, Nepal and Ethiopia. In the autumn of 2013, we went one step further and established the Varde Foundation. The foundation is run under Hvitserk and has given between NOK 100,000 and 200,000 a year to various aid projects. When you sign up for a trip with Norrøna Hvitserk, you can choose whether you want to donate money to Stiftelsen Varde.
We work actively with sustainability and want to be transparent about our processes. We are proud to say that Norrøna Hvitserk Adventure is a committed member of Travelife for tour operators and travel agencies. Travelife is an internationally recognized, GSTC-Global Sustainable Tourism Council accredited training, management and certification program for sustainability in tourism.
Travelife is a three-stage certification program for tour operators and travel agencies: (1) Travelife engaged; (2) Travelife partner (3) Travelife certified. We are at stage 1 – Travelife engaged. We are working on moving on to step 2 – Travelife Partner. To achieve Travelife partner status, we must meet standards for 100 sustainability criteria that can be grouped into five key areas: office operations, product development, work with suppliers, customer relations and destinations. See the goals.
An internationally recognized set of 7 principles that help keep our environments healthy.
When spending a lot of time outside, its important to understand the environment in which youre traveling. Each destination, each eco-system, will have a different set of needs to keep that place healthy and happy. That is why here at Hvitserk we follow the 7 Principles of Leave No Trace (LNT).
LNT is an organization that strives to educate instructors, guides, and recreationalists on how to best interact with the environments we work and play in. These are not a set of rules, they are guidelines, to help each of us think in a responsible, sustainable way about our surroundings.
Our work is in the initial phase and a lot of exciting things are happening in the future. In parallel with working to achieve the goal of Travelife certification, we are working on developing our sustainability policy and roadmap for 2029, improving existing journeys and developing new and more sustainable journeys. We think the work with sustainability is so important and exciting, and will keep you updated along the way.
Do you have questions regarding our work with sustainability? Feel free to contact us at firstname.lastname@example.org.